| Sports leisure has become the fashion mainstream life, sports is not only representative of health, relaxation, pleasure, for modern people, but also represents a kind of fashionable life style, one kind of the pursuit of quality of life. Leisure sports become popular chasing trends, fashion movement is deeply affect people dressing habits, from fashion design starting point not only to achieve the comfortable leisure function, and to reflect more a healthy natural philosophy of life.Study on some concept was defined and analyzed, from the objective and subjective factors in two major aspects of the movement style through the analysis, elaborated systematically the leisure clothing style characteristics and the development trend henceforth, on movement style elements in the leisure clothing design application performance from the shape, color, materials, etc. to do a detailed analysis, finally to exercise combined with fashion clothing brand Y-3, Lacoste, for example, further to the elements of design are analyzed, enumerates the movement and the fashion innovation integration point, expounds the interaction between the two.Research on leisure sports apparel market in-depth understanding of the research, the research method includes data collection, to store visits, video camera and observation of the inquiry. The thesis summarizes the current sports and leisure apparel market overall characteristics, as well as visual merchandising and store the image of terminal, the focus lies on the quarter clothing characteristics and details were enumerated and analyzed and exploratory study. The thesis sums up main to abroad, sports and leisure brand undertakes comparative study, we hope to our country sports style leisure brand design and development have a certain guiding role, for enterprises to better grasp the leisure sports apparel market and improve the brand construction to provide useful reference. |
