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Supermarket Culture And Supermarket Architecture Research

Posted on:2011-11-27Degree:MasterType:Thesis
Country:ChinaCandidate:Y WangFull Text:PDF
GTID:2212330341951127Subject:Architectural Design and Theory
Abstract/Summary:PDF Full Text Request
In recent years, the rapid development of retail business, we need to existing classification of retailing forms are studied. About the definition, supermarket, but there are different views are common. From the background of super market analysis, those supermarkets usually refers to the open-shelf display and sale, with customer service, payment settlement by dealing with food, daily necessities, the business place. The term "supermarket" is a generalization of the concept and definition of supermarket, each are not identical, the understanding of it's also have yet to form a unified cognition. Commercial building codes in traditional shops and supermarkets did, in many of the books on retail business in the most stores and supermarkets are called as a type formats and analysis, and the approval.In such a situation, so the supermarket building with appropriate study of its cultural context, the rapid development of the supermarket situation is particularly important.Paper's research methods :1.Through the supermarket general theory relating to culture, sort, summarize, combined with supermarket supermarket carrier of culture building to undertake a comprehensive analysis.Supermarket characteristics: the supermarket commodity packaging, classify, strictly implements i.these, customer service, small profits and quick turnover, self use electronic computers and other modern equipment, out of a settlement of payment, etc. As with other retail business, shopping, chain retail: center in developing are related, should say these commercial retail format, in developing interlock, photograph echo, and not strict distinction. Based on the analysis of the "of" supermarket, here will be covered by retail supermarket are as different types of supermarket, according to the definition of classification, mainly including shopping malls, supermarkets, comprehensive free supermarket chain stores, supermarkets, warehousing, store.The supermarket is commercial building construction, up from the analysis of the characteristics of commercial buildings not content with research. This chapter is mainly from building logo, architectural form, space, light color, building construction environment, parking Spaces, and storage space and auxiliary space and content analysis. From these aspects reflect the characteristics of buildings from the supermarket of architecture. Among them, marking a building in the external image including supermarket spirit of building logo, signboard, internal discount promotion advertising on the building, in the impact of functional section of the architectural space, the space of buildings supermarket management requirements and supermarket shelves of building space MHD effect that cultural characteristics, to catch in architectural design, the influence on the supermarket culture and supermarket architecture research topics.2.Supported by the above theory, and then targeted with examples of well-known theory to analyze the supermarket case, the characteristic points described in detail.The three supermuket: wal-mart, carrefour, metro, and my big supermarket leading enterprise in such cases, the supermarket embellish liqun, points out the comprehensive analysis of the domestic and foreign supermarket culture culture difference supermarket. In each case, including two parts: the supermarket profile and supermarkets in the relevant field characteristics of culture construction. Based on the cultural contexts, and building related fields: circle the location of the selection criteria, the analysis of the main requirements, can clearly understand local supermarket culture and the advantages of foreign and local supermarket supermarket targeted by policies formulated for.3.Theoretical analysis in the early guidance, combined with the development of a case and the status and trends of the modern supermarket, the supermarket of the future development of the situation is likely to continue to generalize and prospects.The future development of supermarket, how to promote the quality is the key to speak. Here the quality includes: architecture, environment, goods, service involved in the supermarket on all aspects of the quality, the price has not mastered in the form of global, spiritual things become another main competition. From the above knowable by type in retail supermarket to under the fierce competition in use of a means of these methods, except for sale, it is the carrier of culture chinapack imp: building. Hence, personalized products such as means, building large-scale supermarket display will become inevitable.The goal of thesis: The author intended by studying the cultural context of the supermarket, to the "supermarket building" to draw a relatively clear scope, making it the "supermarket building" a more clear understanding. In particular, point out that, if the supermarket building more effective norms of modern and future development of the supermarket can be a good play a crucial role. Especially in the era of rapid development of the supermarket, boutique, personalized, large-scale developments of modern supermarkets, but also a long time in the future development within the situation, if the supermarket culture, effectively summed up the characteristics of the building on the reaction thorough understanding of the nature of their culture, will help us in the proper use of architectural design to make more cultural characteristics of the supermarket supermarket building.
Keywords/Search Tags:Supermarket, Supermarket culture, Supermarket, Retail formats, Development trend, Shopping mall
PDF Full Text Request
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