Study On Series Product Design

Owing to highly developed material products, seriation is paid more attention inenterprise competition. The seriation is the most important form of standardization, asrequirements of product personalization are deepened from the market, productseriation is put forward a higher request.Investigates in the market discover that customization of custom-driven becomesmore and more widespread, and contradiction between customization and massproduction becomes increasingly clear. A question to be considered for the seriationproduction is how to solve well the standardization design of spare parts andpersonalization of customization. Begin with consumer psychology and requirements,this paper introduced many parts that affect production and market, such as sculpt,color, function, material and so on. Through the studies of domestic and foreignsuccesses design cases, based on the elementary theory of seriation, the paper carriedon the summary, induction and research, finally found out a way to settle thiscontradiction. Meanwhile, development direction is discussed particularly, andelements of emotion, culture and region that will affect seriation product developmentare analyzed. Again from the product innovation, interesting and extension to thehidden markets, the paper excavates a deeper product seriation to improve enterprisebrand awareness and corporate image.The paper will supply and deepen the studies of seriation, make economy, utilityand aesthetic of the product balanced, and enhances enterprise's marketcompetitiveness.