| The wealth of the society is growing very fast with the development of Chinese economy in these decades, and the consume ability is growing at the same time. With the ackno wledge improvement of the the yachts, people now focus on the perceptionalexperiments of it instead of the basic functions, and the appearance is the most direct viewing part. The ya-cht design starts very late in China, and the mainland producers are only considering the fu-nction, material and interior decoration instead of the appearance design. This article starts from the shipping aesthetics and combine the theory analysis of the imagines acknowledge to analysis the relationship of the human visual acknowledge and the yacht, and qualified the yacht imagines acknowledge with the mathematical statistics to build the mathemat-ical statistics model of the relationship between the design elements of the yacht app-earance and perceptive imagines.Build the perceptive imagines matrix with the analysis of the consumer perceptive imagines. The appearance of the market products and the design elements of the yacht, and got the perceptively describe of the yacht from the consumers by Principal Comp onents Analysis and Multiple Regression Analysis. The perceptive imagines used to de scribe the yachts include style factor, quality factor and worth factor. Found the yacht s amples related with the perceptive imagines, character describe of the yacht, which affects t he compositor of the importance description of the design elements effected the perceptive w ords and their linear regression equation. |