Research Of Enterpries Product Structure Based On Behavior

21 century is an era of change, challenge andchance.Enterprise competitiveness and adaptationhas become a major concern in the fiercemarket competition. The competition between enterprises is in fact the competition between products. Product as the carrier of corporate activitiesreflects the development and exterior competitive ability of an enterprise. Product structure asa"chemical" combinationof variousenterprise productsensuresbusiness activities sustainably.With the improvement of material life level and the market globalization in the Internetage, people's consumption concept has changed,therefore people pay more attention tospiritual value of experience and lifestylebrought byproducts. It makes enterprisesto be facedwith new challenges of product strategy and product structure. If enterprisescan notcontinue offering the right products, any business strategy will be empty words on a page.This article will reassess the enterprise product structurethen put forward new design models and principlesbased on behavior from the perspective ofdesign management,meanwhileprovide advice for enterprises to achieve business successby means ofdesign management tools.