A city does have more vibrant,attraction and influence are inseparable with language environment and city with language civilization. City language environment's creation and let people more understanding and love their city, to the city culture have important social guide significance, social culture and city spirit is the symbol of urban comprehensive competitive strength, but also one of the important purpose. Domestic cities in language service environment existed the realistic problems are waiting for us to solve, absorb the experience of other cities, change our living city language environment is our primary tasks.From the process of application expo in Shanghai, we can see that make a good city language environment is not only the government's responsibility, the more should every citizen pay attention to it, we coincides Shanghai world expo this good time, do national city language evaluation based on the work, icons sample to truly reflect the expo is the Chinese elements, formulate scientific construction scheme, From the perspective of social language environment construction, not only can improve the correct use of every citizen consciousness, the language of the motherland, a city of culture, shaping a new image information era, city also can promote language as a state of the soft power of the application value, thus constructing harmonious language life.The first chapter stated the Shanghai world expo city language environment situation. Including before the opening of the expo language environment planning, urban civilization volunteers education service contract signing ceremony, the site's language training courses, foreign language popularization, public logo of standardizing the management content. Increase Shanghai international metropolis has very important significance.The second chapter through the analysis of the Shanghai world expo language environment construction of social effect, demonstrates the expo emblem,mascots,unique charm of Chinese language and culture. Complete language environment construction reflects the expo, which reflects the perfect charm and appeal of our language and culture.The third chapter based on the education and the world expo multinational language learning, take about the language expo service demand, language volunteers recruitment, training and small language cultivation of talents. In addition to let us through the Shanghai style of large-scale activities, language environment construction also left us a lot of topic that is worth considering.The fourth chapter through the opening of the expo combined with modern city language environment the disadvantages and influence. Points out the city language environment what needs to be changed.Chapter 5 through the pinyin scheme formulated, establishing perfect streets signs and intensify popularization city mandarin etc are proposed my own opinions and views. |