The Research On Experience Tourism Development With Cultural Heritage Scenic Spots

China is a country with a long history of oriental civilization, rich cultural heritage tourism resources attracts more and more tourists at home and abroad. However, how to combine the background of experience economy tourist market demand, the design to meet the tourists have some unique experience. This thesis was based on experience related theory, attempts to travel with the cultural heritage tourism product development design of combined with forward-looking vision, to find and perspective to create value for cultural heritage tourism new generation of tourism products required of characteristics, element and development modes, etc.Requirements of tourism products, enhance cultural heritage tourism products of the participation of experiential became in tourism product supplier (traveling scenic area, enterprise) in front of the urgent need to address the major problem.This paper based on a national intangible cultural heritage in Zhuo Tongjing tourist, for example, try to cultural heritage through the theory of experience tourism products, and explore scientific discussion and research the development ideas and strategy, procedures and methods for cultural heritage, in order of experience-based tourism scenic provide significance model, rich and deepening tourism related discipline research content. Meanwhile, the tourist area in the future Tsutsui Zhuo further scientific and rational planning, rich content of tourism products, enhanced product experience of participatory and continuously meet the needs of tourist spending, improve the management level scenic spots, improve economic efficiency and achieve sustainable development direction, in practice of great significance.The author on consulting a large number of literature at home and abroad with in-depth field carried on the questionnaire investigation on the basis of tourism, tourist resources, learning and development planning, tourist marketing related discipline theory especially tourist motives, tourist satisfaction and ASEB grid analysis theory as the guide, this paper sorts out the cultural heritage tourism product design such experience the general principles and summarizes the experience tourism product design on the six factors (theme, image, activities, facilities, circuit and control), eventually formed a widely used experience tourism product development general mode, with strong practical significance. Meanwhile, the article from the use of ASEB grid analysis activities, the environment, four levels of experience and interests, sixteen factors (SA, SS, SE, SB, WA, WS, WE, WB, OA, OS, OE, OB, TA, TS, TE, TB) Zhuo Tsutsui tourist area of experiential tourism product development, a systematic qualitative analysis, and from the theme, image, activities, facilities, lines, and control of six major elements of start, the formation of a tourist area experiencing Tourism product development system for the area to provide a new tourism product development ideas and new methods, is the cultural heritage research and product development of new breakthroughs.