The Study On Development And Design Of Yuanjiang Hani Culture Tourism Products Based On Tourist Experience

With the tourism investment and consumption has gradually become Chinese economic hot spots,In 2015,the national policy promoted tourism investment and consumption,the industrial structure of Yunnan province has been adjusted,Tourism has become one of the five pillar industries in Yunnan.Yuanjiang County's tourism development occupies an important position in Yuxi City,Yunnan Province's tourism development,But the tourism resource development in Yuanjiang has't become a mature enough and the scale of tourism,The number of transit tourists accounted for relatively high,and the Yuanjiang County tourism development is relatively backward,it is difficult to pull the tourism industry development.Under this background,based on the existing problems,Yuanjiang County tourist experience factors,Hani cultural tourism product development and design are analyzed:First of all,I investigated the status of tourism resources,the supply of cultural tourism products of Hani Yuanjiang County,clarify the Yuanjiang Hani cultural tourism products existing problems.Secondly,Focus from the perspective of tourists,By using the factor analysis method and variance analysis method to construct the tourist experience quality factors of Hani culture tourism:The Hani culture connotation of experience factors,The characteristics of cultural tourism products experience factors,environmental factors,infrastructure experience factors,Basic services and Environmental experience factors;the influence degree and satisfaction of the various elements were compared and analyzed.I also analyze the influence degree of each factor and tourist satisfaction.Finally,To improve the quality of experience of tourists in the Yuanjiang Hani region,achieve Yuanjiang Hani cultural tourism products sustainable development,I put forward the suitable protection Yuanjiang Hani culture heritage and the sustainable development of the "eco Museum + cultural theme park" Hani culture tourism development model,and put forward the corresponding countermeasures of tourism development,the design of Yuanjiang Hani cultural tourism products,including the design of product types and design of travel route etc..but also has practical significance for the promotion of local Hani cultural heritage protection,economic,social and environmental development.We should give full play to the leading role of the government,pay attention to protect the development of Hani culture tourism products,develop the focus of the national culture brand,and enhance the quality of tourism products and services,promote the development of Yuanjiang Hani culture tourism products.