Image Strategy

One of the ubiquitous image became the postmodern society the most obvious characteristics.From the 1950s to since the 1960s along with the development of science and technology, image from production to spread from modern backward through the steering problems of modern.The image is increasingly being surrounded by contemporary culture society, image control strategy of visual culture study become an important problem to be resolved.At present, the domestic research on the visual culture remains at about visual paradigm and visualization research level, the cultural significance of images and image culture mechanism, the control strategy has not yet further behind in the first place.This paper from the cultural steering problems,expounds the visual culture form how to suppress language cultural form become cultural causes in the postmodern context, , thus puts forward the core concept "visual culture"in this article,and combed the concept of visual culture, and points out the visual culture image in control strategy has become the important problem to be solved urgently.The main part of the text is divided into three chapters: the first chapter, discusses the visual cultural meaning,main thinking about the visual which is discussed before the rise of the modern visual called visual culture can also be called visual culture,what is the difference between traditional visual and modern andpostmodern visual culture, and how to steering the modern visual culture from the traditional visual culture.The second chapter,focuses on the characteristics and strategies of the modem visual culture and post-modern visual culture research, through investigating the transition of the visual technology, visual concepts, the ways of seeing, and image potential control of the realization way which is shifted to the person,meanwhile analysis why image can serve as a strategy throughout the modern and post-modern culture.The third chapter is the important chapter in this paper.Research from four perspectives, images interpeller subject,questioned the authenticity of images,image revels,image consumption.What kinds of social structure these are corresponded with"image control strategy",rethinking image effect on subject construction with a critical perspective.By questioned image authenticity means,analyzd illusion,regained reality,attemping to reveal ideology of infiltration,interpeller subject,and Behind the scenes of mass carnival essence these are in the image construction process to unravel the "secrets" behind images.Serva the changes of image from modern to post-modern as main clue to explore the visual culture significance under modern and postmodern horizon, and establish theoretical contact through the visual culture turn.Doing some basic comb about modern and post-modern visual culture.At the same time, pointed out that the flaws of the image control strategy critically.Therefore,rethink the era of visual culture,"The image control strategy" will become a solution that is the necessary tries these are trying to solve the human visual existence dilemma in contemporary culture society.But,we advocate that "the image cultural strategy"that is can face the thing themselves,and respecting people's individual liberty consciousness.At the last in this paper,image control strategy research has important cultural significance.