Advertising Design And Audience Aesthetic Demand

With the development of The Times, advertising not only get in-depth social every corner of the boom, but also is made unprecedented breakthrough in content and form, among them, with the acceptance theory was proposed and popular, the attention to the audience has also become an unavoidable advertising research subject, Like the audience and media, the audience consumption psychology and the audience class, etc are advertising care topic. This article mainly from audience aesthetic psychological perspective, analysis the audience aesthetic demand and advertising relationship.This article discusses the following contents:The first chapter is mainly discussed general advertising art of the characteristics and analyzes the research possibility of the relationship between the advertising and the aesthetic demand of audience;The second chapter is focusing on the advertisement audience aesthetic psychology through the macro analysis, and analyzed with advertising audience aesthetic trait and the audience aesthetic psychology of commonness and difference,finally it discusses the restriction of the audience for its aesthetic feeling influencing factors; The third chapter analyzes the demanding of the aesthetic of present audience that can be summarized five point as following:dream taste, fashionable pursuit, emotional satisfaction, human care, the force of personality; The fourth chapter and the fifth chapter discusses the aesthetic demand for audience respectively the form and meaning advertising two sides effect, through these analysis and case studies on advertising production should be more specified on the macro aesthetic psychological characteristics have an audience of whole understanding; On the other hand advertising practice should meet a sort of aesthetic demand of the audience that can really create excellent advertising works.