Research On Emotional Design And Aesthetic Psychology Of Chinese Animation Audience

Economic globalization and the development of science and technology to shorten the time of the communication between people and space, also brought a variety of products to us. In life we are more and more access to the designer and producer of processed products, also slowly from the Angle of product practicability on the part of perfect combination of practicality and user experience. We not only pursue convenient use and convenience, more is pay attention to a product’s emotion value. So, for the user experience research topic is particularly prominent, has become a focus in the field of a key design aspects.In simple terms, the user experience is in the process of users in the use of intuitive feelings. Including product appearance, use convenient, design to join in the process of emotion and so on. These design should take the user as the core, from the beginning to the user as the service object, timely relevant feedback from users about the products, to form an interactive design philosophy and purpose. So, how to put the user experience or a combination of interactive design and animation? I think should be characterized by two aspects:1, the first animation designers should take the animation audience as the core, know what kind of animation, animation audience need include plot, characters, themes, connotation, and so on, only in this way can the very good grasp of the animation audience appeal, and thus for the appeal to animation;2, what is more important and timely feedback, the feedback is the audience was obtained after the experience of the above an intuitive feel, including sensory experience, emotional experience, emotional experience and so on.Grasp the above two points, we is not hard to find, animation design object is not just to produce excellent cartoon itself, but should be started from the production before and during the whole broadcast and broadcast after three stages to an overall understanding of the various needs of the audience, interactive communication with the audience. And this kind of interactive communication is what we lack now, and we are in urgent need of improvement. Because the present situation of our animation only stay in the animation itself, it does not have animation production and audience together. It’s more like a cramming teaching mode, think themselves are helpful to the audience, meaningful, the contents of education purpose to the audience, this is not only conducive to the audience to accept, is not conducive to the progress and development of animation industry in China.Mention of animation industry, as we all know it’s size and in proportion to rise year by year, the market demand is also expanded year by year, and occupies an important place in the middle of the cultural industry. But, in this under the catalysis of market economy, and develop the cultural industry policy guidance, we did not find what China’s animation industry has made great progress, popular point said we did not find what are the popular animated film bring us shine at the moment. This is caused by a variety of reasons, of course, we are here not to discuss these, but through this emotional experience and the aesthetic needs of audience psychological aspects of discussion, proposed the scheme and measures conducive to the development of Chinese animation."The central issue of aesthetics is not a beauty, but the aesthetic experience". Scholars Wang Yichuan this sentence from aesthetics, it conveys a message, the experience of beauty is more of an audience experience, is the aesthetic degree of audience.