The Cultural Analysis Of Internet Buzzwords

The development of technology of compute and network has brought us high efficiency,new means of communication and immeasurable information resources.Since then the computer is applied,the international scholars have speculated forecasted the future development of it. Gradually as the speed develop in technology and social science the study to network deepen and deepen. Anthropology is defined by some scholars as studies about all the human biological complexity past and present as well as cultural complexity.And computer network, being taken as a new platform of information stored and communication,also is a world full of cultural atmosphere,and become a new territory that the cultural anthropologist willing to explore.The Internet is a virtual community, this proposition has been recognized by many scholars. The vitality of this virtual community comes from the busy people on the network. In fact, the virtual community is the expansion and extension of the real world, which has a direct contact with the fact. For in modern society, the Internet has become a way of life, People work in it, contact with it, living in it, happy for it, and worry it. Language is a mirror of society, interaction among people in the real world can't go without language. In the virtual communities, interpersonal relationships, language is inseparable from the network. Internet language, especially internet buzzwords do not only affects the lives of people, but also through out virtual communities irresistible vitality and rushed into the real world. What's the relationship of these internet buzzwords and real society? What's the cultural meaning of the internet buzzwords? And are there any regularity of the development? These questions guide us to study.This paper including Introduction has eight chapters. Introduction section describes the origins of this study, the domestic research, the research methodology and definition of the concept of network buzzwords. In the second chapter the author Collect, collate and classify the material of buzzwords.The material of buzzwords are the basis of the following reaches,for it affects the objectivity of the accuracy and validity of the following analysis, besides all the buzzwords are confirmed for many times. Looking from these language materials' degree of popularization application, it can be defined as "the typical internet buzzwords ". In the classified way, this paper classify the material buzzwords basing on their originations. This taxonomic approach is simply and practical comparing the former classification method that basing on the way of constitution. Then the third chapter has analyzed the generative mechanism of internet buzzwords. The so-called mechanism, said simply is the reason analysis. This chapter elaborated that the production and popularity reasons of the internet buzzwords. From the author's point of view, the popularity of internet buzzwords did not because these words are pleasant to hear, interesting and so on language itself reasons. The language has its social attribute, the innumerable average people's wisdom's creation, the investigation of social event, the celebrity's propagation effect and the commercial advertizing promote "are responsible" for the popular result.The fourth chapter has outlined the characteristics of the internet buzzwords. Like the language fining is novel, youth oriented, humorous wisdom, radioactivity, periodic and so on. Certainly, the different observation angle will lead to the different characteristics.The fifth chapter is the key point of this paper. Through the analysis to the typical internet buzzwords, the author want to reveal its social cultural signification.The language is a mirror of society,what's behind it is a huge cultural network.we can say that each internet buzzword has its story,which can reveal the social problems, reflect people's life manner and social psychology. Certainly, because the language materials are too many, the limited content of the paper and the author level and so on, more valuable analysis needs more high level researchers following.The sixth chapter summaries the regularity of the internet buzzwords. On the bases of analysis the internet buzzwords,the author thinks that the internet buzzwords in recent years has reflected peoples' entertainment spirit,and transformed from doing wickedly to the social hot spot events.Besides market involved in the internet buzzwords.In the seventh chapter, the author utilizes the specialty and the related discipline theory to analysis the phenomenon of internet buzzwords. In the last chapter, on the base of forecasting the tendency of development of internet buzzwords,the author wish that people should complies with the rule of language development and accept it frankly.