Research On Internet Buzzwords From The Perspective Of Subculture

Under the new media context,Internet catchphrases have gained strong momentum of development from culture acquisition,independent discourse space and diverse expressions.A theoretical study of popular language from the perspective of subculture is to emphasize that it contains some ideology,showing its specific style and aesthetics,and sharing the same ideological and emotional space in a new media environment.Internet catchphrases are a series of representations of subculture texts and practice.Its evolution reflects the changes of practice,interest and expression strategies of subcultures.Therefore,this paper analysis along from the individual to the common law,first on the selected corpus "explore the origin,evolution and semantic analysis in the form of the popular language of the emergence and development of combing popular language;at the semantic level,network catchwords have sensitive topics from the origin and spread of focus on people,these sensitive the topic are often able to mobilize and spread of social emotions,and thus lead to people's emotions and will resonate.The nature of the content of popular language is a combination of public space in people's common cognitive and emotional catharsis;at the same time,the popular network is from the mass media circulation of public space in the condensation of the cognitive and emotional symbols " show ",is a kind of " emotion "," understanding " as " show " symbol.The second part is based on fully exploring the essential characteristics of subculture in the new media era,combined with the analysis of the characteristics and the rhetorical strategies of the main characters of the Internet catchphrases,it expounds the sub culture characteristics of the subculture.The first is the deconstruction feature,which is the result of the subculture's antagonism in the new media context;The secondly is the marginal characteristic,lack of discourse power in the reality of population by using the network popular language communication and generated in the network space in the shared emotion experience new tribes".The third part is the analysis of the style of the Internet catchphrases based on the user's needs.The change of culture is not only an objective physical fact,but also a subjective feeling for the changing facts.First,the research hypothesis is set up to construct the user demand modelof the network catchphrases,and the hypothesis is verified by deep interview.Thirdly,it summarizes the subculture style that people use in the specific context of the network popular language.Finally,the use of catchwords has obvious intentions of rhetoric.It can be divided into three main categories: metaphor and hyperbole,parody and irony,which correspond to collage,isomorphism and signification practice of subculture style construction.The fourth part is the analysis of the subculture aesthetics in the Internet popular language.With the decline of the resistance of subculture,entertainment has become the primary purpose of the practice of the Internet catchphrases,which is also the epitome of the present national entertainment.Besides,Carnival experience is also the internal driving force of subculture practice.In the carnival of online catchwords,people get surrealistic and intellectual pleasure.The fifth part is the analysis of the relative relationship between the network catchphrases and the subculture.On the one hand is the policy shift from passive,sub culture is the dominant culture and traditional media label,the label is gradually turning to the inverse of the dominant culture and a strong group of thoughtful labels,and labeled as self labeling;on the other hand is the position of steering,sub culture and dominant culture from the incorporation of status and anti incorporation the gradual improvement in the dominant culture positive dialogue.To sum up,the analysis of network buzzwords under the relationship of subculture,subculture,subculture and subculture and mainstream culture has always been closely linked with the changes of subculture in the context of new media.Looking at the whole cultural transmission picture,it can be found that the emergence of the new media has brought about the development of subculture,and the network popular language is just the new type of subculture in the new media era.Therefore,the development of subculture itself and the transformation of the relationship with the mainstream culture are deeply embedded in the network popular language.