The Era Of Emotional Consumption Of Beverage Packaging Design

"Emotional spending" is a new consumer concept, the needs of people in modern society, the concept is no longer stop at just more material products, and access to the product itself, but more and more out of symbolic goods significant consideration, that is, the symbolic function in order to buy goods. In the eyes of buyers, product is no longer a matter of symbols, in a sense, more of a personality with them, position, grade associated with spiritual symbols, people buy this product not only because it is useful, but also to show themselves and unique to the pursuit of psychological satisfaction.Sensitive consumer there is not accidental, from the developed countries look at the history of social development, consumer perceptual, is the inevitable result of social development is the inevitable law of development of consumer psychology. Pre-industrial society, large-scale factory production, production to only to meet the growing material needs, which is mainly of concern when the number of products, tend to ignore the product's personality, the product is almost a model; after industrial society, until now, products have been very rich, the product quality is greatly improved, significantly increased the degree of product homogeneity, while the computer is widely used in the manufacturing sector, increasing the level of modern industrial design, the production has a distinct personality and sense of the times the goods as possible, and with marketing, marketing, advertising, psychology and other disciplines in the development of this knowledge in product design, marketing, advertising design, are fully utilized, so that consumers see human nature through the goods and aesthetics emotional things, these can best meet the individual needs of consumers.Beverage packaging design is a complicated systematic project, so it must be established in a variety of disciplines based on the latest achievements. First, the packaging design is often used as marketing or promotion with advertising strategy and branding a part; Secondly, the packaging design is to attract consumers to achieve advocacy, the purpose of selling goods, so the consumer aesthetic, cognitive and determine ways is also a need to study the problem; again, and consumer packaging design as a means of communication, emotional needs of consumers can not avoid packaging design research. Emotional emotional consumer packaging design needs. Because emotional packaging to meet consumer demand to maximize the emotional needs and individuality. Those who fit the target consumer group's emotional packaging, the brand is very easy to have a strong affinity and attraction. The pursuit of fashion and image, to show personality and the development of self has become a new generation of consumer desire and demand. Therefore, the current consumption of this emotional environment of the times, our beverage packaging design How should develop?In this paper, emotional age beverage consumer packaging design with the emphasis on two aspects of cognitive and expression to elaborate, the paper wrote three key parts. The first part is the basics, focusing on the concept of emotional and affective consumption, characteristics, and so do a systematic explanation. And from the age, academic, market analysis three times emotional consumer beverage packaging design background, the paper provides a theoretical basis for the next step. Including the first, second and third chapter. The second part of design psychology, cognitive psychology, marketing, consumer psychology, and other perceptual point of view of the beverage packaging design in the impact and performance. Key wrote the beverage packaging design elements and the emotional impact of cognitive factors in emotional cognition, and emotional limitations and made a clear difference of interpretation. Mainly in Chapter IV. The third part is the core of the article to the first and second part of the theory, a means of analyzing how the performance of application design and development of beverage packaging emotional charm. Emphasis wrote from the perspective of perception and perceptual emotional means of expression. This part of the explanation made in the fifth chapter.Finally, the perspective of creative industries to explore the background of emotional consumption of beverage packaging trends:In today's material prosperity, freedom and peace as the main theme in the context of the times, people pay more attention to the subject as the emotional experience and emotional enjoyment, so packaging design with the national spirit will surely usher in era of emotional design.