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Flok Lucky Figlnes Blessed Salary Longerity Joy Cast Aboat For Advetislag Creatire

Posted on:2012-12-03Degree:MasterType:Thesis
Country:ChinaCandidate:K R LiuFull Text:PDF
GTID:2215330341451269Subject:Art of Design
Abstract/Summary:PDF Full Text Request
" Blessed Salary Longevity Joy " graphics is part of the traditional auspicious folk graphics, and a "lucky auspicious" concept, it not only response is closely related to the values of the Chinese people, aesthetic ideals, moral ethic and modeling concept, but also encouraging, leads people to move towards being optimistic upward, the ideal satisfactory life realm. "ShouXi"graphics theme ferro diversiform, modeling gimmick is changeable, generally characters RuiShou deity, auspicious birds, XianHua zhi grass, auspicious thing jewels and myths and legends and historical stories are auspicious concept, and graphics visualize the carrier composition, modelling visual communication is a symbol, meaning, equivokes, and words, symbols and so on the different methods. As a conception of visual art form, symbolic ferro, "ShouXi" auspicious graphics express Chinese people's special ideology and spirit, which also can show traditional decorative arts modelling concept and characteristics of the techniques.Whether palace art and scholars art, or folk art, in the different historical period had appeared to lucky for the creation of themes and performance art form, the content of topics or art form more or less to appear in these classes of artistic creation, implicitly or explicitly expresses the people's spiritual concept and spirit, the spiritual idea is also and traditional culture concept of Ovid. Fushou peace, festive auspicious, as the national historic eternal longing and pursuit Folk proverb: "ji person, cheung blessed the good." the levy jiaqing ShouXi ferro good wishes to consign, rendering festive atmosphere, blessing by cheung harmony, has become the Chinese love life to create a happy, successful and wealth of the external reflect psychological. Especially auspicious folk art, which runs theme is always the main content, the folk art ShouXi figure is not just ferro art aesthetic image itself, and it is the spiritual demand with ordinary people pursuit of life and closely combining the practical significance of the rich artistic image. And such folk art form in the current advertising and how to combine the form in research on hasn't widely design resources, accordingly, as pending we try adequately to use, and in modern were reflected in advertisement creativity.
Keywords/Search Tags:graphics, originality, elements, continue
PDF Full Text Request
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