Female Students Impulsive Shopping With A Sense Of Self-worth Relationship

The theory of impulsive buying, originated in foreign countries and have been developed, have been payed the attention to by more and more domestic scholars. Undergraduate have drawn much social solicitude, because their special position, and impulsive buying is a common phenomenon among the female consumers. Based on the relevant theories about impulsive buying, this paper takes female undergraduates as subject to study the development of their impulsive buying. Meanwhile the research proves the relationship between impulsive buying and self-worth. In the end of this paper we points out some advices of mentality health education on the basis of the results of this study.This paper firstly points out the back ground and significance of research, then formulates the research framework. The author has tested 556 female undergraduates by questionnaire and mathematical-statistics to explore the relationship between impulsive buying and self-worth.The results indicated that:(1) In the level of the type of school, there is only a significant difference in quick decision; in the level of grade, the score of impulsive buying is rising with the development of grade. Junior is a critical period; there is no significant difference in the level of the type of major; in the level of money, there is a significant difference in all level of impulsive buying.(2) Impulsive buying is negatively correlated with self-worth. There is significant regression between impulsive buying and self-worth.In the end of the paper, the author points out some advices of mentality health education, the limitation of this research and some prospects of this one.