Computer Game Tv Adaptation Research

In the year of 2004, the first TV series adapted from computer game, The Legend of Swo rdsman and Fairy, which received high ratings. The adaptation from computer game to TV series had bacome a new term in the field of drama adaptation. The main reason for the existence of this kind of adaptation, which is the considerable commensurability between computer game and TV series. However, it has its own specificities. Compared with other forms of adaptation before of the adaptation from computer game to TV series,which original text has a difference in fundamental property and social environment. The adaptation from virtual digital games to real live TV series which is a new thing. The TV series called The Legend of Swo rdsman and Fairy in 2004 is an initial appearance of the new adaptation. For the future, there will be a long way to grow up. And some of the concerns and guidance will be needed urgently in the theorists.The across-media adaptation from computer game to TV series which has been a new type for drama adaptation in recent years. Compared with other heterogeneous text conversion, there are many differencies in the time environment and the carrier and charm of the both sides. And the own attribute of TV series also has certain restraint to the across-media adaptation from computer games to TV series.According to the Particularity of this adaptation, it needs some target-oriented transformation strategies in the acceptance of audiences and the transformation in acceptance and esthetic. The acceptance of audiences include esthetic rientation, psycgic mechanism, participation way, latent request and so on. Understand the situation of audiences'acceptance,which will be more advantageous in the concrete strategy of adaptation.In the aesthetic transformation, the transmission which is a successful conversion strategy should have. The are many elements that TV series need get at from the computer game in the adaptation,such as emotional tone, charm of traditional culture, spirit of the times, philosophical sense and so on. In the conversion of form, transformation is the fundamental characteristics of a successful conversion strategy. There are some essential steps in the form conversion, such as extraction and re-material, utilize audio-visual language, the release of the power plot, highlighting the image of personality and so on.The brand communication strategy of content product is an application development suggestion based on the conversion products for cross-media. Because the across-media adaptation from computer game to TV series has paused in initial condition,it also has a large space for development. The brand communication strategy can serve better the development of cross-media adaptation from computer game to TV series.