Interaction Design In Costume E-Commerce Website Based On Women's Psychology

With widely application of Internet in our daily life, E-commerce develops fast and becomes more popular. Meanwhile the cost of Costume becomes a significant part of living expense among women, and there are many online stores and websites nowadays. While E-commerce just steps into pre-mature and various forms of business are still under exploration. Presently Taobao is the most mature online store, occupying the greatest share among the whole market, but there are still some others competing with Taobao. Under such fierce competition about E-commerce, it is the time to understand the importance of how to attract more users and then could stand longer and obtain better development in future.Interaction design is a theory born in multi-subject integration. However, most of the relevant theories focus on the subjects based on computer and information management rather than users'psychology, especially lack of research on online shopping among women. This thesis aims to introduce women's psychology theories and applies the theories into the interaction design of E-commerce website about costume, which provides a great opportunity for the future development in this area.This thesis is based on the basic theory of interaction that user-model and system interface should be fit with each other. The first part is to study the characteristics of women's psychology when they buy costume, and then classify the psychology model and illustrate different forms; the second part is to analyze the interaction among different websites and conclude the interface templates of E-commerce website for women costume; the third part is to find out the relationship between the personal psychology model and the forms of website system interface by investigating particular users, providing a general idea of fixing the principles about the interaction design of E-commerce website for women costume; the forth part is to figure out the principles about the interaction design. It will be illustrated by three aspects including how to decrease the awareness of rick, how to improve the impact of self-concept about online shopping and how to activate the positive emotional influence during shopping. Finally, the thesis shows the application of those principles by specific examples which may have significant meaning of E-commerce website design for women costume in future.