Study On Packaging Design Of Tactile Sense

With the advance of science, social development, and the growing trend of commodity homogeneity, Visual rationality of consumers on packaging design and ease of use put forward higher requirements. Modern package designed only to protect the product, easy storage and transport, promotion, and distribution, make use of the activities of traditional design elements that are far from being able to satisfy the curiosity of consumers. The birth of a product packaging design, went through a process of evolution to the aesthetic sense of fresh visual fatigue. By packaging design, materials, and other various tactile design language to interact directly with the consumer, real, making goods to new, strange, beautiful image presented to the public, so as to enable them to acquire a new sense of touch and taste experience and psychology meet is a new type of packaging design pattern. Modern packaging design should focus on consumer spending activity-centric, integrated Visual and tactile senses to mobilize people, by the tactile feel of the packaging make consumers feel the product itself implied sense of emotion. All in all, to tactile experience as a guide, is the consumer participation into the design to make consumers feel good experiences in the course of business of a new packaging design is one of the trends."Touch" is concerned, it represents more than just a verb in our daily lives, is a commodity and a bridge for communication between consumers. Today, the "touch" is a concept in packaging design, breaking the tradition of single elements of Visual design-centric patterns, became essential for product promotion and planning of modern market strategy. Tactile design package is different from traditional design of packaging, through the use of some new material, and after processing of the materials to be assembled properly, give it a rich sense of expressiveness in modern packaging. By studying the packaging materials, shape and tactile communication between people, which makes the application of modern packing more emotion and humanity. Meet the tactile taste of consumer needs, and break the traditional limitations of single Visual communication-oriented packaging design, explore the tactile effect of human instincts, to fully experience in consumer goods packaging more emotional touch outside of Visual enjoyment.This tactile design-centric, integrated analysis of packaging material texture, the shape and the role of Visual design elements in the design of tradition package and effects, illustrates the sense of design is the irreversible trend of packaging design. Traditional emotional packaging design attention to Visual communication design, modern packaging design and on this basis to carry out reform and innovation, meet the fashion aesthetic needs of consumers on product packaging. Factors on the basis of comprehensive utilization of Visual communication, physiological and psychological needs of consumers thinking of a more comprehensive, reasonable and appropriate use of the non-Visual factors in expression design. Package tactile design the physical touch and mental touch each other to form integrated tactile effect on audiences, to touch design and tactile aesthetic design for the study, achieving physical contact with Visual cognitive construction of common product use situations.