China's Online Game "Perfect World" Transcultural Communication

Online game as "cultural products" and "new media" dual body in transcultural communication plays a very important role. China's online game industry has been in China's cultural industry have occupied a large proportion, and plays an increasingly important role. Network game should not be simple as a leisure entertainment tool, it is carrying a large quantities of cultural connotation, maturing in globalization today, the network game's communication should be regarded as transcultural communication network times one of the important ways. At present, Chinese culture soft power compared with economic strength is far, cultural production, media in Chinese culture of foreign exchange play a crucial role, so how do through29 new media for transcultural communication is China's cultural walk out strategic thinking to the important problem. The virtual network game itself authenticity that came with the experiential special function actually is well worth the domestic network game quotient mining point, it will experience another player from virtual in physiology, psychology, values, etc gets more fully experience. In transcultural communication, the most direct experience is a key part of communication, conduce to the different world player of cultural communication and emotional understanding.Our original swims into international market depend on its deeper cultural maternal and other cultural will surely have a collision, this article and blending with domestic original swims the perfect world "as an example, through to its characteristics, cultural connotation and games in abroad to explore the condition such as the network game's virtual reality and experiential characteristics in the network game's transcultural communication in the role.