| China's contemporary art market is steadily rising phase of investors into the contemporary art market, on the one hand a huge return on investment at this stage, on the other hand the risk is cumulative. This paper aims to determine the concept of contemporary art, artistic value and market value of the knowledge and analysis of contemporary art in a variety of ways and means of investment, which, effective at the micro and macro levels of investment in contemporary art, risk management and control reference to its then market analysis, then, effective from within to avoid the risk of investment in contemporary art. Greater return on investment.First, this paper defines the subject as an investment concept of contemporary art in China.The process of modernization in the country, have emerged with its own characteristics related to social development, with its own cultural connotation of the "Contemporary Art", the contents reflect the process of social modernization, the art form reflects the contemporary spirit. Western developed countries in the modernization process as the first, the West, "contemporary art" on the global impact is quite large, but that does not mean that the countries of Western art is a replica. Chinese art in the 20th century a century of development, has its own distinct culture of "modernity.""Contemporary Art" at the time refers to the art of today, the connotation is also mainly refers to the spirit and modern art with modern languages. The reason why the exhibition is now widespread use of "contemporary art" was because of "modern art" has been easily the term the "modern art" confusion, the same time, "Contemporary Art" is not only embodied in "Modern sex ", there are artists of social life based on feelings of today's" contemporary "artists exposure to the cultural environment of today, faced with the reality of today, their work is bound to reflect the characteristics of the times today.Theory of this paper is the core of contemporary art investment is the subject of contemporary art to invest for the purpose of appreciation for derivatives, financial capital through participation in the operation through a broker, as reflected by the contemporary art index of investment activities. Secondly, the paper analyzes the pull of contemporary art in the relationship between value and market value.Market value or the value of the capital by promoting the range of their artistic value, artistic value is the standard of their own works of art, goods with good or bad decisions, market value is a popular index, heat and other popular decision.Awareness of the value of art, specifically the potential for the trend of the artist's understanding and awareness of hot style cast.From a long-term perspective, the market value of the final to return to the artistic value, so investors to squeeze the bubble of contemporary art, the subject of chasing high artistic value to fundamentally risk-averse.Again, this contemporary art, to conduct an investment cycle research and analysis. A reasonable investment time period.Art investment cycle to how long is better, of course, because things vary, can not be generalized, it is with the market's hot spots are closely related, but also with the auction value is to be fully explored and agreed on, especially with other investment markets well-being with the consumer He has a long relationship. Art high and low return on investment is proportional to its cycle length relationship. Overall, the art investment cycle of 3 to 5 years is better, longer, more and more apparent value of their investments. Aspects of art investment and stock trading, bond investors have a greater difference, the transaction is not a continuous auction, but through the auction transaction, the transaction places scattered, trading almost every species is unique. Thus, each of the investment cycle can not be subject to scheme of one.Finally, also the focus of analysis and study of this contemporary art investment risk management and control.Because, China is the cycle of rapid economic development, art investment is also rapidly increasing with the wealthy and their art investment increase the participation of the rapid development of heat. Contemporary art is a larger return on investment, therefore, at this stage, how to manage and control the investment risk of contemporary art, is to ensure that investment income.Based on the analysis and the sort of contemporary art to invest in high yield, while the existence of various types of risk: printing of the genuine fake moral hazard; market trends in risk hotspots; macroeconomic systemic risks; policy risk insurance laws ; the flow of trade risk. At the same time were the principles put forward based on investment risk control strategy, based on technical means of risk control strategy and policy-based security risk control strategies.Only there is need for awareness of the risk to control risk. Contemporary art can help make a good investment of the proceeds received, to the sound development of the art market.In particular, the study of contemporary art for the special permit and trends in investment research and analysis on the real market significance of certain forward-looking line of proposed investment is the capital of contemporary art, financial technology; of the contemporary art market is on the Chinese contemporary art Assets; art market supply and demand is one of the Chinese contemporary art, symbolic; contemporary art by rising investment in super-premium works of art investment is accelerating all citizens; Chinese contemporary art investment is globalization and internationalization. Through this series of analysis to determine the investment for the future direction of contemporary art can learn from the analysis presented and defined. And the corresponding management control measures to control risk to investors, take art to provide a reference for investment. |