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Application Of Multidimensional Graphic Design In Brand Design

Posted on:2013-02-07Degree:MasterType:Thesis
Country:ChinaCandidate:K J LiFull Text:PDF
GTID:2215330368987279Subject:Art of Design
Abstract/Summary:PDF Full Text Request
From the end of the twentieth Century, due to the rapid development of modern science technology, the professional field interaction and mass ideology change, graphic design began to appear the trend of multidimensional. Multidimensional graphic design is the physical space dimension and human thinking, sensory, affective dimension expansion. Summed up is the break the plane and breakthrough in two aspects of visual. As the most important means of implementation of brand design, design development and evolution come very naturally to penetrate into a brand design, and have a positive impact. The purpose of this paper is through the design of multidimensional development trends, combined with a large number of domestic and international newest design case, and from the personal experience of projects gain experience, study of multidimensional graphic design in brand design, brand design summarize more can adapt to the fierce competition in the market today is the effective method of.This article with the aid of aesthetics, psychology, consumption psychology, architecture and other fields of research results and methods and use a large number of domestic and foreign classic and recent case acts as a powerful argument, systematic, comprehensive knowledge of graphic design multidimensional process on the impact of brand design.The first part of this paper provides an overview of graphic design dimension definition and multidimensional development, graphic design to today, has a single two-dimensional plane gradually extended to the three-dimensional space, the four-dimensional space even people feel dimension, the objective case system analysis of the plane design of multidimensional process. The second part from brand recognition and brand communication two aspects, elaborated the brand design of multidimensional strategies and communication effects; the third part through a large number of actual cases, detailed analysis based on the dimension elements brand creative communication method.
Keywords/Search Tags:branding, graphic design, multidimension
PDF Full Text Request
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