The Research Of Branding Design On Traditional Relic: Maonan Nuo Mask

Nuo masks that also known as wood masks are popular in China since ancient times,which arevery valuable treasure of tradition art.In ancient times,Maonan culture was in a relatively isolatedsituation.With no foreign culture invasion,Nuo masks became a Maonan myth, a MaonanTradition and a standard of beauty by undergoing hundreds of thousands years of practicing andinheriting,which is an important culture relic to study the development of merging of traditionalculture and modern design.In the modern times contrasting to ancient times,the environment becomes more open and globalin which the speed of information exchange is tremendously elevated.The tradition cultures facea dilemma about how to keep the tradition as well as to blend into contemporary preople’s life.To work out this dilemma,Nuo masks can be a successful pioneer merger between traditionalculture and modern design.Through the analysis of multiple styles of the mask,the theory ofmodern design and innovative methods can both integrate into the process of making a newbrand of mask that can adapt into modern times.Not only does the method helps the Nuo maskaccomplish the progress of transformation,it also helps other important traditional relics survivein nowadays.