Research Of Chinese Fashion Photography Language Evolution Since The 1990s

Since 1990 time Chinese society from production society to the consumer society. In the consumer society, is no longer needed to cause commodity, but goods caused by need, people's consumption level also rises stage by stage. People's consumption behavior from the behavior of a kind of economy into a kind of cultural behavior, people consumption is no longer pursuing a pragmatic necessities of life, but to meet the psychological needs, satisfy the society, culture, identity, through the illusory way to psychological satisfaction.When the digital era, fashion photography expression language is more abundant, digital technology to fashion photography brings more creative means for photography creation brings more space. Fashion image space for other areas of contemporary social development and expansion, which makes fashion photography research and other academic fields appear some" overlap", so for the generalized fashion photography studies have been unable to be limited in a narrow discipline.As a result of photography in the consumption society is an important form of visual communication, therefore, fashion photography and commercial, media presents an increasingly close relationship, fashion photography business either in theoretical research or management system, are in need of attention and thorough research. The fashion photography and commercial, media to combine research, through the visual culture research and interdisciplinary research perspective to study fashion photography is photography history to open up a new way of process.