On Strategies Of Visual Marketing For The "Red Culture" In Yan Cheng City

The visual marketing is a new concept, it is a method mainly to combine the displaying technology and visual presentation technology with the thorough understanding of the merchandise marketing, and together with the purchasing departments, it will work hard to put the goods into the marketplace, and then sell them by displaying。And" red culture" marketing more special,Culture is different from other products, it has its own special connotation. So how to market it is meaningful for the local politics, economy and culture。Based on the characteristics of the"red culture"in Yan cheng City, Summing up the four major marketing method, the first is to establish the brand, the second is to strengthen the environmental protection, the third is to develop the"red culture"resources scientifically, and the forth is to pay more attention to the application of the mass media。Only by doing well in the four aspects mentioned, the"red culture"can be transmitted effectively , and its spiritual essence can be transformed into the visible image, so that it can be beneficial to the development of the city's economy。...