Research On The Application Of Chinese Character Layout In E-commerce Visual Marketing

With the development of the times,the use of characters is also changing.From simple information transmission to the present,there will still be some decorative functions,and according to different display media,there will also be different display forms.In the era of network information,electronic commerce has become the mainstream of development,based on computer network,electronic way as the means,marketing activities as the main body,the process of business activities within the scope of legal permission is called electronic commerce.Text is one of the important elements of information dissemination in the design of e-commerce website.Based on the application of Chinese character typesetting in e-commerce visual marketing,this paper deeply analyzes the important factors of e-commerce visual design.In order to increase the degree of user recognition,this paper studies the accuracy of information transmission in the visual design of e-commerce website from a number of presentation media,as well as the different requirements for text display on e-commerce website,and the design leading thinking centered on user experience.The user's browsing interest points are guided by different text typesetting forms,and the layout is typesetting reasonably according to the user's browsing habits in order to guide the user's line of sight.In-depth study It is of great significance to investigate the value of brand promotion,which is mainly based on the needs of users,differentiated and well-intentioned visual marketing Chinese word typesetting design.