| Today's society, posters everywhere, because of its beauty and fashion, outstanding in the publicity, so it gets a variety of magazines, newspapers, TV, Internet, outdoor advertising's favor, it seems to be a part of our lives. Poster Design art is a subjective art of visual communication media, with its strong visual impact and a wide range of information transfer active force in people's lives, to convey to the public a variety of information, bearing the creation of new life means and guide people to the important task of the new concept of life. However, with the development of the times, this "look" and "be seen" Visual communication is non-traditional or philosophical level, the main object of the next relationship, as in the capital under the control of the economy it has become a kind of unlimited to stimulate the potential consumer desire. In this visual communication if the ideology behind acts of moral constraints and design support of ethical theory will no doubt create more effective the design lead more people-oriented, the direction of greater significance and value.This stood in a practical point of view, not only the pursuit of purely theoretical reflection and analysis, involving the design Poster Design for more exploration and research ethics with practice. First analyzes the development of design ethics, and poster design context the relationship between ethics and design, poster design described in the application of the importance of design ethics, from the line with social development and progress of the times, three aspects of human self spiritual needs further instructions. Secondly, the main topic of the article, "Design of poster design and reconstruction of the lack of ethics" section to start discussion, pointed out that the poster design theory of design ethics due to lack of support for what caused the problem, leading to what is occurring, and then pointed out that in the reconstruction How to do the design of the main "Xiuji" can only "Dorians," Finally, the conduct designers and companies, as members of society must have a high degree of social responsibility and assume corresponding social responsibility, standing on a long-term interest angle to observe the basic ethical principles of the design for the modern poster design provides ethical guidance for the direction of the sound.In people-centered sustainable development and greatly promoted today, poster design not only gives people the visual experience, while it undertakes the important task of cultural transmission and the transmission, therefore, the development of the art of poster design needs a theory in line with the times The guidance to hide behind the design of the poster and cultural values of human spirit to be better reflected. |