A Study Of The Designing Of Preserved Fruit Package At The Beginning Of The Reform And Opening

The early history of Chinese modern designing lacks microcosmic empirical studies. Grafted on the west, the present teaching system has developed some rejection reactions after a period of rapid growth. An attempt to adapt the material objects, which have appeared frequently in designing yet not integrated into the mainstream culture, into the present teaching system, to investigate into the relationship between the initial drivers and form of Chinese modern designing and social psychology and aesthetic consciousness helps to navigate the subject of modern designing and make a great prograss in the designing.The designing of Preserved fruit package at the beginning of the reform and opening up is a transitional product. Its birth and development, embedded in the unique social environment and culture state, is a kind of indigenous forms of design. In its prime, it took the form of printing in the face and additional graphics design, especially attached to a certain popular element, extensive absorption the film, comic, sparking, stamps. It soon vanished after gaining a sensation of popularity.A study of its formal language facilitates to grasp its aesthetic characteristics and provides a good example for modern simplified package. Today's nationalized designing should not only benefit from traditional culture and traditional Chinese elements, but also from each of the indigenous forms, which are designed to carry the national identity and critically absorb commonalities which happened to supplement the regular.