Study On Phenomenon Of Chinese Graphic Design In The Post-Olympic Era

2008 Beijing Olympic Games Graphic Design has brought great impact in China,the visual image of elegant Chinese red, dancing Chinese Seal, auspicious cloud shows that the unique charm of Chinese design.Beijing Olympic Games visual image of the design, perfected interpretation of the national and international, Olympic and Chinese traditional culture.Olympic Games is the impact of the visual image of the design,the public to see the graphic design not only a marketing language,But also a vehicle to convey the richness of Chinese culture.Beijing Olympic Games is not just a temporary graphic design,but also for the post-Olympic era Chinese graphic design has brought sustainable development.Under the influence of the Olympic Games in Beijing,China's post-Olympic era of graphic design has produced a unique phenomenon.In this paper, post-Olympic Beijing Olympic Games to the impact of the background.At first,mainly described the basic concepts,then analyze the impact of post-Olympic era graphic design elements,and then the post-Olympic era phenomenon of Chinese graphic design analysis and summarized.Finally,put forward a new strategy to development of graphic design on the post-Olympic era.The first chapter described the research background, the object of study, research status and research methods.Chapter II described concepts of the post-Olympic era, the Olympic spirit, the concept of the Beijing Olympic Games and the Olympic visual design.To inductive analysis the impact of design on the traditional Chinese culture and Olympic spirit with the Beijing Olympics concept and harmonious development concept .Chapter III analyzes the effect of the reasons for the Olympic era graphic design, visual design from the Beijing Olympic Games, the management model, the Beijing Olympic Games, the visual image of the design, the Beijing Olympics the Chinese audience's psychological analysis of three levels.The first level of management to the implementation of the Olympic Games image design specifications, design works collected in the breadth and effectiveness of the design team for the study of point.The second level example analysis of visual design elements from the basic design of the Olympic Games, the application design of Olympic Games and the opening ceremony of the visual design elements.The third level of the Chinese audience's psychological study,including the concentration of media publicity huge number and attractive sports events caused by psychological public polylactide,the rapid growth of local design company and Olympic souvenirs selling concession embodied in public psychological sense of honor .Resulting in an overall analysis of the impact of the Beijing Olympic Games factor.ChapterⅣcollates the post-Olympic era graphic design to produce a unique phenomenon based on the analysis of the first three chapters. Including communication with the national consciousness by the Olympics generated graphic design knowledge, graphic design exhibition, graphic design theory, graphic design collection summed up the phenomenon of the evolution of the design status and traditional cultural elements of the Moire, Chinese Sea in the form, character and other new design phenomenon. To visual elements of graphic design supporting graphics and mascot,under the get attention and recognition in continuous improvement and maturity phenomenon.Hi-tech Olympics and People's Olympics in the perspective of the new medium of communication, as the carrier's expansion to blog, "people-oriented" departure for the study of the interaction phenomena.The concept of harmony in the city of the visual image design and Expo, Shenzhen University Games competition in the application example of analysis.Finally in the fifth chapter analysis of the sustainable development of the graphic design of the Olympic era, the difference of the post-Olympic era emotional development of the concept, the behavior of the continuation of the times of interaction, the development of original design and direction to explore analysis.