The Influence Of Positive Situational Clues And Typical Models To The Implicit Self-esteem

The thesis studied the relationship between implicit self-esteem and explicitself-esteem, and discussed the feasibility of using the positive situational clues forchanging the implicit self-esteem. Besides, the plasticity of implicit self-esteem was testedin this study too. The study includes three parts.The relationship between implicit self-esteem and explicit self-esteem was measuredby Rosenberg Self-Esteem Scale (SES) and Implicit Association Test (IAT). And the effectsize of IAT in males and females was compared in the first study. The result proved thatimplicit self-esteem and explicit self-esteem were two relatively independent systems withlow positive correlation(r=0.150, p=0.331), and the gender differences existed betweendifferent gender groups' implicit self-esteem levels, in which women's implicit self-esteemwere significantly higher than male's (t=2.369, p=0.023).In the second study, we used positive context clues to intervene the implicitself-esteem,23males and26females were placed in the group of experimental conditionwho received positive situational clues, whereas the group of control received the neutralsituational clues. The variation value of the IAT effect of the experimental group wasgreater than the control group's, and the differences between two groups was statisticallysignificant (p=0.009). The female's variation value of the IAT effect was greater thanmale's, and the differences was significant (p=0.007). The study2showed that theintervention of using positive situational clues could remarkably enhance the implicitself-esteem.The third study used the same positive situational clues, and22male and22femalewas assigned in the experimental condition in which contained a typical model of positivesituational clues as an intervention of the implicit self-esteem. The results show d thatthe experimental group's (typical model group) variation value of the IAT effect was higherthan the control group's (atypical model group) and the difference was statistically significant (p=0.029), indicating that the typical model surely could improve the individualimplicit self-esteem level. The study also found that the intervention had genderdifferences, the change of female was significantly larger than male's (p=0.020).From what has been discussed above,the conclusions can be led to:1.Implicit self-esteem and explicit self-esteem are two relatively independent systemssharing low positive correlation, and the implicit self-esteem exists gender differences.2. Positive situational clues can be used to improve the individual's implicitself-esteem which has plasticity, and the intervention effect in two gender groups issignificantly different, the improvement of women's implicit self-esteem is significantlyhigher than men's.3. Compared to the positive situational clues includes the atypical models, the positivesituational clues includes the typical models can further improve the implicit self-esteem.And the gender differences also exists in the implicit self-esteem.