The Appliance Of Traditional Chinese Elements In The White Wine Packaging Design

The profound Chinese traditional cultural art has contributed a lot to the development of material and spiritual civilization. In the long-term life of labor, people have summarized different types of traditional humanities, and materialized them into the widely accepted modern elements as the visual manifestation of the traditional art and design. Exploration and innovation of human civilization can not be separated from the study and the adaption of traditional culture. Therefore, these valuable traditional elements should be an important source of art and design. Today, at a time when the characteristic of the design culture is emphasized, it is very necessary to inherit and understand the design concept with traditional elements and profound cultural connotation.This article mainly discusses the Chinese Liquor packaging design, which applies many traditional elements. The design not only meets the Chinese's aesthetic taste, showing the unique charm of Chinese civilization, but also strengthens the spiritual and cultural connotations of liquor brands."Only what belongs to the nation, belongs to the world", In a social context of globalization, the foreign wine gradually takes an important part in the domestic market. As a result, in the packaging design, traditional elements should be much more emphasized so as to make the packages look unique. Only with this can the Chinese Liquor be bestowed with a distinct personality. It will be possible for them to enter the world market, and join the higher rank. Therefore, it is very important for us to conduct an in-depth analysis of the application of the traditional elements in the white wine packaging design, especially in the aspects of design theory and design representation. Based on this, the article will elaborate on several key aspects of the traditional elements such as in material, graphics, text, color and so on. Combined with Chinese liquor culture, the article will take the Xifeng Liquor as the example of the appliance of traditional elements in packaging design.