Application Of Metrical Composition In The Design Of Liquor Brand Image

Theory of brand image is the ’60 s David his advocacy and pushing product image theory,the main idea is to shape the brand personality,makes every effort to satisfy consumer mental and psychological needs,using the artistic visual effects and language arts to attract and impress consumers,struck a chord with consumers heart.Today liquor brand image in the development of the modern market,the same need to belong to the core value of brand positioning in consumers’ psychological needs and values of identity,the favour of consumers to the brand is the brand image design finally.In liquor product homogeneity and a means of competition,tend to be homogeneous,a new category,the new image of marketing is beyond liquor brand competition,create a belongs to own a piece of the market space.The individualized image of baijiu brand should be combined with the development of The Times,and the brand concept which is fit with the company’s own cultural gene is the way to attract consumers.So,create brand image differentiation and individualized demands,liquor-making industry has become a new growth point of value and new product selling points,performance will make liquor brand successful personalized products in competition,individual character and differentiated brand image shaping can be solved with direct competitors,in the new marketing environment quickly win market effect.In this paper,on the basis of the origin and the development of wine culture liquor,mainly study the influence of the wine culture of liquor brand,sums up the modern brand image design and the importance of inheriting Chinese traditional culture.Through the beauty of Chinese pattern representational and abstract decoration-GeLv Ti composition,for example,by GeLvTi composition of abstract mathematical and grid creation rule as the breakthrough point,try to take advantage of the features in liquor brand image to carry on the experimental study,for the purpose of perception,understanding,appreciation,integrating the concept of natural,environmental protection,inheritance,melting into in the liquor brand image design.In order to carry forward the traditional Chinese culture and national spirit as the link,so as to promote the new thinking of liquor image design.This thesis topic the main research contents can be divided into five parts,including introduction,manifestation of Chinese traditional decoration pattern GeLvTi composition.