| China has a long history of liquor culture, primitive early in thecreation of ancient civilization in the process, not only accumulated a wealthof brewing experience, pursue the enjoyment of beauty, for thousands ofyears people will reflect the life of the decorative pattern on painted potteryand other drinking vessel, given the liquor multi-level spiritual connotation,and the formation of each region unique regional culture of wine. Based onthe investigation of the current Henan liquor industry and liquor packing’spresent situation and the trend of development, in-depth study of the Yangshao painted pottery pattern, to the cultural roots of Henan as the basis,summarize and analyze the Yangshao painted pottery patterns in Henanliquor packaging application, prediction of future regional liquor packagingdesign trend of development.The paper from the three aspects of analysis. First of all, the thesis ofour country liquor origin, historical and cultural connotation and features aredescribed, and focuses on the Chinese liquor development and in-depthunderstanding of wine culture, wine culture and regional culture so as tograsp the relationship between liquor, explore the cultural connotation andexternal packaging form of the relationship between. Secondly, on theHenan liquor and liquor packaging industry status of research, analysis andsummed up the importance of region national culture and its integration intothe modern the importance of packaging design, through the local culturalelements in packaging in the use of promotion of liquor packaging qualityand cultural connotation, highlight the characteristics and advantages ofliquor products. Finally, according to the analysis of the representative of theYangshao painted pottery patterns in the Henan region of liquor on the application, from the focus on regional cultural infiltration, improve regionalliquor brand awareness of enterprises and the" harmony of nature, I with a"green idea three respects undertake exploratory forecasting, seek a kind ofregional liquor packaging features approach. |