Obama's Victory Of The 2008 US Presidential Election And A New Stage Of Development Of Political Communication

In 2008, Barack Obama made full use of the Internet and won the presidential election of the United States. Obama's victory appeared to indicate that political communication may have entered upon a new stage of development.This thesis investigates the theoretical and historical background of such a new stage, the interrelationship of e-politics and the Internet, and how all these connected with Obama's campaign strategy for his 2008 presidential election. It concludes that political communication may have entered upon a new stage of development, as marked by Obama's campaign victory and his skillful application of e-politics and the Internet.