| In the late twentieth century, the appearance and application of the Internet is a major event in human history to promote the progress of mankind and every corner of the world of communication and liaison , the network economy has a profound revolution in the development of human society . Web advertising for its rapid development momentum has quickly become one of the major forms of advertising, but there are so many problems on Web advertising that affect their health development, coupled with inadequate legislation, dissemination of the diversification, the regulatory agencies and their personnel in related systems, management, knowledge, lack of technical and other reasons, making the online advertising market can not rely on self-regulation to solve these problems in its own independent course of development. this paper introduces on the Web advertising discuss with the theoretical analysis of legal and market regulation based on the combination of online advertising regulation of foreign history and current situation, how to regulatie Web advertising market?I will put forward some of the views on my own. |
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