Chen Guangbiao-Sociological Unscramble On A Sample Of Chinese Private Entrepreneurs' Charity

Out of the recent embarrassing years that Chinese entrepreneurs are in general unhelpful, a "miracle" has appeared. He is the "greatest philanthropist", Chen Guangbiao. He has been using his own unique way to practice charity, and developed a school of his own. As the first "all out donation" person in China, he's been a generous donor and great help for Chinese charity practices. Almost 50% of the enterprise profits are donated, which shows that his charity works are surprising, high profile, direct and constantly make the headlines. Consequently he has been the most active yet most controversial businessman and philanthropist in China. He is an uncommon living sample of nongovernmental charity with Chinese characteristics. His charity is still on the way, and most probably will be going through a dynamic development process. The objective of this study is that through researching on the performance, motivation, difficulties and social impact of his charity behavior, the paper will make some suggestions on the sustainable development of Chen Guangbiao's charity practices.In this paper, his charity behavior will be analyzed through the literature, questionnaire and interview methods. It will be analyzed from the hierarchy theory of needs, achievement motivation theory, altruism behavior theory, social stratification theory and function theory. Drawing from the questionnaires and interviews, the results indicate that most participants agree with and support Chen Guangbiao's behavior. Generally speaking, respondents identify with his charity practices, but they cannot completely agree with the ways in which he has conducted them. In this paper, his charity behavior will be analyzed from the hierarchy theory of needs, achievement motivation theory, altruism behavior theory, social stratification theory and function theory, the reason for his charitable behavior will be analyzed through the three levels: individual, enterprise and society, and I will discuss the positive and negative functions of his behavior. On this basis, I will try to explore a sustainable path of Chen-style charity. I look forward to through the joint exploration and efforts by Chen Guangbiao and a large number of philanthropists, we will finally be able to find out the road which is suitable for China with Chinese characteristics and in line with the requirements of sustainable development.