On The Legal Protection Of The Right To Show Signs

Exhibition, a part of cultural and creative industry, is a social activity developed rapidly from the1990s. Exhibition marks emerge with the rapid development of the exhibition and play an important role in this industry, so it is increasingly important to set the exhibition mark right and take it into the legal theory system. The infringement to exhibition is serious because of lagging development of exhibition industry and inadequate protection. Therefore, in the socio-economic background of vigorous development of exhibition industry, it is imperative to improve the legislative of exhibition mark right.The article firstly use the research methods of literature analysis to discourse the conception, nature, characteristics and content of this right, and creatively summarize eight objects of exhibition mark right to lay the theoretical foundation for conferring a right to protect exhibition marks. Then, the article uses the research methods of comparative analysis to analyze the inadequacies of domestic legal protection and the advantages of foreign countries'.Finally, the article uses the research methods of summary and creatively classifies the current infringement cases of exhibition mark right. Combined with the analysis of the first two parts, the article propose using the legislative model of trademark law and unfair competition combining and specific legislative proposals:1. Put the exhibition mark right into the legal theory system;2. Expand the scope of the object of the "Trademark Law";3. Increase the infringement types of anti-unfair competition law.