The Well-known Trademark Anti-dilution Protection Research

The well-known trademark as a contains a huge commercial value of the identification mark, its unique advocacy role makes its need to give different with ordinary trademark protection. Some operators for a " to seek the improper benefit mentality, take a variety of ways to carry on well-known trademark dilution, and in dilute form also more and more retrofit, in order to protect the well-known trademark owner's interests, protect the interests of consumers and to safeguard the normal order of market competition, the well-known trademark anti-dilution protection has some international national consensus. This paper systematically discusses the concept of trademark dilution, nature, elements, foreign well-known trademark anti-dilution legislation present situation and international well-known trademark anti-dilution legislation trend. On this basis, further analysis of China's well-known trademark anti-dilution protection present situation, proposed consummates our country the anti-dilution protection of well-known trademark advice.