The Study On Influence And Measures Of Mass Media For Post-90s College Students As The Carrier Of Ideological And Political Education

With the continuous development of technology,mass communication gradually cover all aspects of daily life and become source of informations in modern society. Similarly, mass communication is an important carrier in the field of ideological and political education. Post-90s college students as the main groups of ideological and political education trust the mass communication mostly,since they have been living in the environment which deeply effected by mass communication.And also the mass communication has impact on them.On the one hand it is useful for ideological and political education;on the other hand the mass communication cause many problems.How to evaluate the influence of the mass communication correctly and take effective measures to promote ideological and political education is the most important issues to ideological and political education of post-90s college students.This essay is divided to three parts discuss the issues mentioned above combine with examples.During the first part,writer analyzes reasons why the mass communication can be the carrier of ideological and political education. The secord part,writer discuss the effect of the mass communication as carrier of deological and political education from both positive and negative aspects based on characteristics of post-90s college students.From the positive point of view,as carrier the mass communication can enrich the content of ideological and political education of post-90s college students;The carrier of mass communication also offer lots of high-tech means;Meanwhile it provide more ways to approch the aim of education and it will be strengthen effection of ideological and political education.While we have to face sever challenges,including information pollution,weakly feedback,badly image,unhealthy psychology and loss of ethics.The last part offer advices to advance ideological and political education of post-90s college students with four points:First,strengthen education of morality to staff;Then establish an supervision system which is effective and Comprehensive;Thirdly adjust the political education and add media literacy education;Finally mass communication should cooperate with school and family.