The Impact And Countermeasures Of The Mass Communication To The Ideological And Political Education Of College Students

With the continuous development of communication technology and constantly updated means of communication,mass communication has become ubiquitous source of information in modern society,and widely effected the life of society and the development of human being.Similarly,the mass communication also has a profound impact on the ideological and political education of college students.How to corr(?)t(?)y treat the impact of the mass communication to the political education of college students and to take effective measures to counter that influence is the important theoretical and practical issues on ideological and political education of college students in the new era.This article is under the guidance of the spirit of the CPC Central Committee on strengthening and improving the ideological and political education of college students in the documents,use the basic theory in the ideologicaland political education,do more in-depth research about the impact and countermeasures of the mass communication to the ideological and political education of college students.The whole text is divided into four parts;In the first part,it outlines the characteristics and social implications of mass communication.The second part,issues on the positive impact of the mass communication to the ideologica and political education of college students:the information provided by the mass communication has enriched the content of the ideological and political education of college students;the mass communication has expanded the ways of the political education of college students;It can promot the Means' modernization and diversification,and strengthen the timeliness and effectiveness of the ideological and political education of college students;help to raise the quality of the political educators in colleges and universities,to provide strong assurance for political education of college students.The third part,analyzes the negative effects of the mass ommunication to the ideological and political education of college students:the quickly increase in the amount of information and information pollution have interfered the ideological and political education of college students;the negative tendency of mass market has increased the difficulty of the political education of college students;With the helping of mass media,especially the Internet,the Western ideology has challenged the ideological and political education of college students;"noise" of mass communication has affected the teaching results of the political theory of University;The multi-channel and multi-direction of information dissemination have weakened the feedback of information.Partâ…£,lectures on the Countermeasures of how to use of the positive impact of mass communicatio nand eliminate the negative impact of mass communication:To strengthen the supervision of the mass media,adhere to the mass media in the correct direction,increase aducators' ability and level to do political education to college students by mass communication,to strengthen colle(?)e students'political education and media literacy education and enhance the students to identify the information;and active use of mass media resources to carry out ideological and political education of college students,and so on.