Research On The Effectiveness Of Ideological And Political Education Of College Students From The Perspective Of Mass Communication

Mass communication and ideological and political education can be seen as the subject of mutual accommodation.They also can be regarded as enhancing ideological and moral qualities of people for the purpose of the spread of special activities.Mass communication has the function of ideological and political education.Its concept and the method can promote the improvement of the process of ideological and political education and innovation.In the perspective of mass communication,this paper uses the mass communication theory and the first-hand survey data to study the constituent elements of ideological and political education,comparing the transmitter and educator,audience and educatee,disseminating information and ideological and political educational content,media and the way of ideological and political education and so on in order to find out the meeting point between them,enhance the due effectiveness of the education.Besides the introduction,this article mainly includes three parts.Starting from the common element,the first part analyzes the basic components related to mass communication theory,expounds the mass communication and the relationship between the basic key elements and uses the mass communication mode in the transmission process of ideological and political education.Through the questionnaire survey and data analysis,the following part discusses the positive and negative effects of the mass communication on college students' ideological and political education,analyzes the deepest reason of the poor effectiveness of the education,as well as the expectations of improving the ideological and political education of college students.The third part is the most important part of the paper.On the basis of the discussion of the disadvantages of constituent elements,such as the ideological and political educators,education,substances of education,educatees,this part explores the new idea of the ideological and political education in combination with the questionnaire and data analysis and accordingly puts forward some feasible countermeasures to improve the actual effect of ideological and political education.From a certain sense,ideological and political education is a whole interactive mode.In this mode,the ideological and political educators need to constantly improve their own media literacy,give full play to the traditional media and modern media function of the ideological and political education by thinking about the situations of college students so as to constantly optimize the content of the education and provide a good communication environment for college ideological education and political education.We also have to pay attention to using feedback mechanism in the ideological and political education,continuously improving the level of mass communication of ideological and political education.