The Feasibility Approach And Advantage Of Colleges Involved Into Protecting Intangible Cultural Heritage

In the process of stepping into modernization, Intangible culture heritage is facing the crisis in the sharp decrease of style, unsustainable inheriting, and skills extinction. In order to protect intangible culture heritage, the United Nations Educational Scientific and Cultural Organization (UNESCO) has passed the Protection for the intangible culture heritage convention in 2003. The mainly content and measure of the convention is "confirm, record, research, preserve, protect, publicity and promotion, inheritance and rejuvenation". In colleges and universities in the protection of intangible cultural heritage, which is mainly manifested in the responsibility for the intangible cultural heritage protection need specialized personnel and Intangible cultural heritage protection needs increasing scientific research in colleges and universities from several aspects such as the protection of intangible cultural heritage in ways and means, is training professional personnel, conducting scientific research and develop social services.The basic logic structure of this paper based on the correspondence of intangible cultural heritage and its protection of the three major functions of characteristic of the college, with Jiangxi opera culture and art center, Nanchang university as an example, using the theory and method of strategic management, analyzing to the delicately popularization and inheriting by offering relevant professional and college courses in Jiangxi opera, innovating the scriptwriter method by combining the realistic needs and modern technology, which play an active role in intangible culture inheritance and innovation. The paper analyzes the situation and ways of college to talent training, scientific research and social service involved in intangible cultural heritage protection, and the existence question and its future development trends. Problems mainly lies in talents cultivation still didn't get the attention it deserves; most universities still no opening related courses, which leads to college students on intangible cultural heritage in cognitive limited; Supporting course, resources are far from enough, teaching form a single, cause students interest is not high, Scientific research existing "sports tendency and caused a lot of low level repeated many, have originality of high quality research less. Academic research team is far from enough, influential scholars, experts and limited. These problems, restrict the college function of protection for the intangible cultural heritage for colleges play, and also pointed out the direction of the next reform.