Research On The TV Influence Of The Reporting Of The World Cup

Football as the world's first movement, its own appeal is huge. Britain from 1966 World Cup, the television began to broadcast the World Cup, each have hundreds of millions of viewers watching the World Cup. Football World Cup such a "media event" from the TV after emergence to the scene in which the screen can render the media simultaneously forged a bond. TV on the one hand to promote the soccer World Cup has made an indelible contribution to the development of the other, precisely because of the football World Cup, television also has been influential on the economy and huge gains. In the moment, the media in an increasingly competitive, the traditional TV media how to maintain a strong position to live their own, new or small television for themselves how to break the siege and greater development of China's television industry focus. Naturally, the football World Cup for the fans by a huge appeal to raise the media's influence in the hearts of the audience is a good choice. But when all media are locked in the eyes of the football World Cup when, how come to the fore has been plagued by policy makers of television.Topic of this article from the practice of enlightenment, in recent years, major international events held in China, more and more media coverage of major events held in these complement each other, forming a common trend, the media coverage for the quality of these events by industry and the community's attention, thus, how to report major events like to enhance their own influence, but also a lot of media, particularly the influential media is also very serious problem.In this paper, CSPN in the World Cup in South Africa in 2010 reported, for example, through questionnaires, and others proposed by Zheng Liyong media influence index calculated, respectively, from the breadth of factors, the depth factor, intensity factor, factor validity of four of the CSPN in 2010 reported on the performance of the World Cup in South Africa are described and analyzed.This study is to CSPN's 2010 World Cup in South Africa reported that as a starting point, by way of their reporting and analysis of audience reaction, to explore how to report major events such as the World Cup to enhance the media's own influence. Is hoped that the development of China's television industry to provide some useful suggestions.