| China is a country which has the biggest industry of sports produce. China has many famous labels, such as: "Lining,360°,Anta, Hong song hy, Xuan hoa,..." In the field of sports produce. China is a country whose lots of experience and it is a country which achive saccess in this field. In Viet Nam, this field is quite new but Viet Nam market has ability to develop. Reseaching in marketing sports produce in China market is very useful for sports produce market in Viet Nam.China assignment wants to compare and reseach to get knowledge, we focus on resseaching many famous companies:"Lining,360°, Anta, Hong song hy, Xuan hoa,...". According to some information and documents in the Internet and we interviewed many famous companies director, professor we use 4P,4C form with marketing, advertisement of stragies so I can give you lots of information about sports produce field. in Viet Nam. (1)In Viet Nam, industry of sports produce has just started and it sanew field It isnt as well as Chinas and many developing countries in the world. (2)In Viet Nam companies which product sports produce are small so all most sports produce is imported from abroad.(3)Viet Nam joined WTO so Viet Nam has a lot of oppertunities to develop in this field.(4) Viet Nam has many main problems in sports produce market having few companies which sell or product and the way of marketing in Viet Nam isnt effective. According to sporting and reaching, Viet Nam should get knowledge, experience from China or developing countries to find a best way for sports produce field in Viet Nam: 1, Improving sports produce standard.2,Improving technology to encourage quantity of sold produce.3 expand the scale of enterprises, develop core competitiveness of enterprises.4 sound system, brand marketing, integrated marketing strategy. |
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