The Olympic Mascot Research

The Olympic Games is a worldwide sports and cultural exchanges event, in the modern society, talks about sports, people will naturally think of Beijing Olympic Games, especially successfully hosted the 2008 summer Olympic Games, Olympic passion countrymen on increasingly high, while the mascots of the Beijing Olympic Games "fuwa" also left a deep impression to the world, the Olympic mascot image also thorough popular feeling. From the first summer Olympic mascots-beavers birth to London Olympic mascots-wen Locke, summer Olympic mascots has experienced more than forty years, also charming and winter Olympic mascot. The author has used the literature material law, historical research focus on summer Olympic mascots for the connotation, the origin and development process, both the winter Olympic Games mascots of development research. Found in each Olympic Games has its own characteristics through further research Beijing Olympic mascots, in the attempt to theoretical aspects of content and rich mascot value found mascot value development regularity, In practice further in-depth excavation Olympic mascots of the social value, economic value and cultural values, Through analyzing the characteristics of the Beijing Olympic mascots, combined with the scale and the characteristics of London Olympic mascots to predict the development trend of the Olympic mascots. Through comparative study author bold prediction predict future development trends in the Olympic mascot is mainly manifested in technology and legalization and industrialization direction. Olympic mascots for the Olympics is the important mark of the element, the Olympic mascots, as the Olympic project research, helps to reveal Olympic mascots of cultural attractions and their economic, social function, To interpret the Olympic culture has the positive role and significance, For the study of the Olympic culture opens a new field and approaches.