The Aesthetic Representation Of Visual Generalization In 3G Multimedia Applications

AT this innovation days in technology of digitalization , network, virtualization, along with the popularity and impregnating of the mass media, mobile media has been integrated into all aspects of our daily life, and 3G era makes an unprecedented development to the mobile media . 3G technology enhances the transmission speed of voice and data and it can process images, music, video and other forms of media, so that make the use of 3G multimedia possible. In today's era of aesthetic generalization, people tend to get from the phone more real and stunning visual beauty and pleasure, and hope never to be limited on the personal terminal by time and space for more entertainment, privacy, individuality, variety of services. And It becomes more important to mobile operators that how maximize the benefits by attracting people's attention in the mobile terminal. So that, technology, demand and competition drives the 3G multimedia to become the new favorite to various needs of the people.By analyzing the 3G multimedia communication and promotion, this article Su- mmarizes the characterization of its unique aesthetic. Reset Context—3G new space- time multimedia,3G multimedia works are separated from the original context of multimedia; It reconstructed a new context at any virtual place and virtual time ;"Water "and "air" in our life-mobile phones'terminal Generalization, as one of essentials in our daily life, mobile phone has penetrated into every corner of our life, 3G multimedia terminals, as a function of the phone, showed one of the great power in this generalization, the generalization of promoting contemporary aesthetic; Con- sumer Culture reflects the art of "alienation"--3G multimedia commercialization, 3G multimedia is not launched as a purely aesthetic art, but closely related to the marketing and business development; 3G multimedia art's back—the entertainment and game-oriented of 3G multimedia, In order to draw more consumers'eyes, on the artistic expression, 3G multimedia pay more attention to the impression of strong game-play, and more focus on its entertainment and leisure effect; " Author's end"- 3G Multimedia Writers'Generalization and virtualization, virtual audience and the network release a multimedia creative passion, 3G multi-media audience and of the fuzzy boundary of the threshold is the audience of the work but also the re-creator; Non-linear, three-dimensional spread -3G multimedia's non-End,3Gmultimedia use the virtualization and networking technologies and provide aesthetic experience to audiences in connection and interactivity, this experience makes the 3Gmultimedia works to digest and change shapes, and its works are as a dynamic process rather than an end.