The Status And Development Trend Of The Football Journals In China In New Century

From mid-18th century to now, Journals has played a important role in our life. It gives audiences the news which related to the society, and builds our thought to a certain extent. It also enrich our life. In the process of Journal's development, it transits from something used for recreate in everyone's inherent thinking to a rising publish industry. the development of Journals in our country in recently years clearly show it. Not only the increase number in circulation, but also some famous journals begin appear in the society. someone like "Readers" and "Stories", it is a good signal to our country's Journal industry.The Sports Journal in our country is start from Xu YiBing's "Sports", and get a great achievement in one hundred years of history. and as an important branch from it, Football Journal reflect the splendid side of itself in its development history. Its rise reflect audience desire for manna when social is in a rapid development and people's thought is in a highly liberation. In the nearly 20 years after the transformation of Football Journal, a group of representatives are emerged, like "Football Club" and "Football Weekly". The former is established earlier, become famous earlier, and on the basis to ensure its own development, it helps other journals in the same press develop. And the latter was established in a good foundation which prepared by some famous newspapers or journals. These two journals as a representative of the old and new in Football Journals, which kind of features do they form in the development process? How to attract the audiences? How do the former response the challenges from the latter, and which advanced concepts which from latter are worth to learn? And what is the different in the concept and the design between them?Which experience and exhortation from their management and development can use to the Football Journal in our country? This article will start from this sides. From the study of their development status, we will find how the Football Journal developed in the future. In the first chapter, this article will introduce the reason, the objective and the methods of this topic. In the second chapter, we will find the this two journals's features and the reasons for their success. And in the third chapter, we will choose some of them in a same period, and do some variable analysis, to find out their change in different times and the same or the different things between them. In the fourth chapter, on the basis of the research result which from previous chapter, Further, with the actual situation in China, like culture building in the social, we want to find the advantages and the disadvantage of Football Journals in our country from one side. so we can provide a solution to them.In short, as a important part of Sports Journal, Football Journal is in a weak position in Journal's market. Its audience's number is small, and in social needs, it can not compare with Literary Journal, Emotional Journal, Finance Journal.But with the enormous influence which provide by football and the sports charm which reflected by Journal itself, together with their own improvement and development,the Football Journal is still have a prospect which is worth to expect.