Research Of Guangxi Millions Of Farmers Basketball Game Marketing Operations

With the development of Chinese new socialist countryside and the current government's political guidance towards the countryside sports, the rural sports is attracting more and more people's attention and concern. Rural sports, as an important component of the construction of the new socialist countryside, not only affects the healthy lever of the vast farmers, but also affects the harmony and development of the rural area. How to launch the sports that the farmers are delighted to see and hear, how to make a significant influent sports, and make the countryside area's peasantry's large-scale sports events according with their characteristics is gradually becoming a problem in the development of the countryside sports with which we face. Guangxi millions of farmers basketball games are born under this background. Due to its large-scale, broad coverage, a large number of participants, and its strong influence, Guangxi millions of farmers basketball games leap to become a hot topic of China's countryside sports. However, the operational pattern of current Guangxi millions of farmers basketball game gradually blocks the further development of the tournament. Thus, how to transform the current operational pattern, how to fully discover the tournament's potential economic value, and how to promote the further development of the tournament is worthy of our discussion and research.This thesis uses the application of documentary data methods, expert interviews, logic analysis methods, on the basis of the related knowledge of marketing, which researches the marketing operations of Guangxi millions of farmers basketball games. Through the analysis Guangxi millions of farmers basketball game's current operational pattern, we can conclude that Guangxi millions of farmers basketball game's current "government's dominance, marketing operation, and social involvement" official operational pattern has some problems:the single fund source of the tournaments, the overwhelming pressure of the government on the process of holing the tournaments, the waste of tournament sources due to its inadequate tournament sources' exploitation, the monotonous tournament activities, and the lack of dynamic and so on, to some extent, it affects the further development of the tournament and the further development of the positive influence. Thus, it's necessary to transform the current operational pattern on the basis of the current area environment and the large-scale tournaments'operational development pattern, then introduce the "government's dominance, marketing operation, and social involvement" marketing operational pattern to promote the further development of Guangxi millions of farmers basketball game.This thesis reviews the extensive scholars'proposals systematically on the basis of the related research, which includes Guangxi millions of farmers basketball game, countryside basketball tournaments, and basketball tournaments'marketing operations. Beginning with the marketing operation value of Guangxi millions of farmers basketball game, and the advantages, the disadvantages, opportunities and challenges, and other aspects to demonstrate the possibilities of Guangxi millions of farmers basketball game's marketing operation, we can conclude Guangxi millions of farmers basketball game's marketing operation's complete practicability, and analyze Guangxi millions of farmers basketball game in two aspects:the relationship between Guangxi millions of farmers basketball game and the market, and the components of Guangxi millions of farmers basketball game's market. On this basis, it puts forward this method:under the dominance of the government, the application of the marketing operation, raise funds in many ways to discover and exploit the market sources of Guangxi millions of farmers basketball game's basketball, and the promotion of the positive spread and marketing of Guangxi millions of farmers basketball game's guiding ideology.In the process of analyzing Guangxi millions of farmers basketball game's marketing operation, it includes the channels of the funds; the budget and the manage analysis; the exploitation of the market sources; the packing and the spread of Guangxi millions of farmers basketball game under the marketing operation, and the analysis of the prevent the risk. All of these, in the exploitation of Guangxi millions of farmers basketball game's marketing sources, it puts forward some pertinent detailed methods, which include the tickets, the copyright of the advertisement, the souvenir, the naming right, the usage rights of the brand, the television right, the internet sources, the exploitation of the event's sources. In the aspect of the packing and the spread of Guangxi millions of farmers basketball game, it suggests that we should promote the packing and spread of the tournament through the application of the tournament's sponsor, the brand-building, the marketing communications, and the strategy of the two-way drive.This article's research begins from the official operational pattern of Guangxi millions of farmers basketball game, and makes the Guangxi Zhuang Autonomous Region's sports bureau chief Rong Xiao-lin's proposal "the enhancement of the sense of market, exert the force to explore the Guangxi millions of farmers basketball game marketing operation" the breakthrough point, it also suggests some ways and methods of Guangxi millions of farmers basketball game's marketing operation, and its meaning lies in:firstly, through the research of Guangxi millions of farmers basketball game's marketing operation, we can provide some new thread to further develop Guangxi millions of farmers basketball game; secondly, through the research of Guangxi millions of farmers basketball game's marketing operation, it promotes the economic value of the tournament, and it also promote the development of Guangxi Province's rural areas'economy and society; thirdly, through the research of the thesis, it provides theoretical references and examples for China's rural areas'application of marketing pattern of holding large-scale sports tournaments. However, due to the limitation of the time, research fund and my personal ability, its marketing operation, and the exploitation potential and value is still worthy of our furthering.