Research On The Marketing Promotion Of China’s Three To Three Basketball Matches From The Perspective Of Service Marketing Theory

In recent years, because of the briefness, fitness and entertainment, 3x3 basketball sports is favored by the majority of basketball fans. All kinds of 3x3 games have spread around the motherland. To boost 3x3 basketball games as an Olympic sport, FIBA began to promote and develop the sport vigorously in 2007. According to this development trend, our country has carried out a variety of 3x3 basketball game, and formed a more mature way of competition.In this paper, the 3x3 basketball marketing research object, the use of service marketing theory, using literature, expert interviews, field survey, logic analysis, case analysis on China’s 3x3 basketball market promotion environment analysis, on the basis of the 2014 National Men’s Basketball Championship for example, focusing on analysis and discussion of its marketing strategy, and draw the following conclusions:1、Suitable social and cultural environment, favorable domestic and international environment, good management environment, as well as 3x3 basketball’s own advantages for the 3x3 basketball tournament of the market promotion and marketing provides a good external environment.2、Even though 3 x3 basketball has the better advantage and future, but also the problems:first, the competition market positioning fuzzy,3x3 on the two basketball tournament marketing has not yet formed its own brand.3、After mastering the present situation and existing problems about 3 x3 basketball, follow the rules of market economy, make the marketing strategy and means, we can promote the the marketization of 3 x3 basketball.4、Service Marketing pay attention to the quality of products, services, and the feeling of consumer, which meet the logic of the development of the modern market and conform to the consumer psychology. If we apply the service marketing theory to the marketing of 3 x3 basketball, we can bring vitality to the development of 3 x3 basketball5、According to the requirements of the service marketing theory about guiding the sports related, some ways can fulfill the requirement, but the others is not enough...