| The Ministry of Education of the People's Republic of China 2010 to 2020 "National education reform and development of long-term planning programs"indicates:Vocational education is a important part of education。Since in China's reforming and opening up, our basic system of vocational education was established。The development of vocational education is the important way to promote economic development,and employment,improve people's living condition and solve the "three rural"issue.Vocational education is key to help relieve the contradictions between labor supply and demand structure。So, the development of vocational education must be placed in a more prominent position。With creating the technology,the development of high-tech and restructuring China's economy of rural labor transition of to urban areas, especially demand of seniorskill demand rural labor are increasing。The problems and contradictions for development of vocational education, the original structure of vocational school training can not be adapted the actual needs。That caused many problems like recruitment difficulties,the loss of students,bad employment situation, etc. It can be said that vocational education in China has reached a bottleneck.Therefore, the vocational schools need to introduce the marketing concept。School administrators must be sensitive to and carefully research social and business demand for talent, adjusting the structure of the old culture, and meeting the needs of the community。In this essay, there is a lot of relevant information and market research, based on the development of vocational education and industry background, seting CDJZ Vocational School as example。Focus on the analysis of the CDJZ Vocational School problems in marketing。On this basis, according to modern theories and methods of marketing, we use services marketing theories to improve the theory school's marketing and management, emphasis on interior marketing for staff,and exteriorl marketing for students and the mutual Marketing between the students and staff, so that it can go to a invincible position under the fury competition。The main contents of this thesis include the following parts:Chapter One:Analysis of the background of vocational education of our county。Comparion of the vocational education difference between foreign and china, especially problems and conflicts of the development of our vocational education。Briefly introduction to the situation of CDJZ Vocational School, And using SWOT analytical method to discuss the vocational education evolutive environment of our county。Chapter Two:Mainly reviews the marketing management and service marketing management theory。Chapter Three:Uses the theory of Market positioning, to selecte market target and research positioning of CDJZ Vocational School。Chapter Four:Make a detailed study of brand and strategy of educational product for CDJZ Vocational School。Chapter Five:The author uses the services marketing theories to indicate the shortcomings existing in the interior marketing of CDJZ Vocational School and find a way to improve。Chapter Six:The author analyzes the issue of exterior marketing management and mutual maketing management in the school,and solves these problems based on the theories of services marketing.The essay takes the vocational education school as a enterprise and adds ideal of marketing to vocational educational products.Uses The concept of marketing to trade vocational education products. To solve The obstacles of the development of CDJZ Vocational School's marketing issues. Further promote the education reforming caused by marketing economy system.Hope vocational schools establish sense of service. provide staff and students a wide range of services, then, improve their satisfaction。... |
PDF Full Text Request